GUARANTEEING GOOD EXPERIENCES
AND QUALITY OF LIFE
Never before have the value of good experiences and
quality of life been so important for our customers.
We know we are an integral part of the life of mil-
lions of people and they are therefore at the centre of
our attentions. The Group offers diversified products
that allow consumers to choose from a broad field of
taste and quality experiences. Whether for breakfast,
lunch, snacktime or dinner, during the week or on
the weekend, at a rest stop during a car trip, before a
train departure or on an all-night flight, people spend
a lot of time away from home. The Ibersol Group aims
to provide enjoyable moments accompanied by bal-
anced and carefully prepared meals well adjusted to
the Portuguese lifestyle. And also today, more than
ever, we need to pursue very demanding policies re-
garding functional aspects such as Product and Food
Safety on the solid basis of what the brands offer to
safeguard a decades-long relationship of trust.
FOCUSING ENERGIES ON CUSTOMER
RELATIONS
At a time when consumers’ available income contin-
ues to fall, the requisites for consumption away from
home have increased. Perceived value must be ever
higher with respect to the value proposal and the ex-
perience provided.
To meet these new demands, we have improved the
organization of our units, the information systems
and the systemic approach that identifies large con-
sumer clusters and restaurant segments per the dif-
ferent environments and habits. We have likewise
continued the active policy of Value-Based Pricing,
adjusting the prices of what’s offered to the benefits
and respecting the heterogeneity of consumers and
markets.
Every day the Ibersol Group seeks to actively experi-
ence the relationship with customers and accompany
and respond to the trending habits of the ‘new’ con-
sumer. To that end, it uses the most fitting and up-
dated means to obtain a thorough knowledge of the
overall situation.
A SOCIAL NETWORK WITH ADDED VALUE FOR
CONSUMERS
Ibersol challenges its employees every day to actively
experience the relationship with its customers, as the
matrix of a social network.
The Ibersol Group possesses on the Iberian Peninsula
and now also in Africa a network of emotional and
trusting relationships established between our work-
ers and customers every minute on the job.
To continually create conditions so that the Ibersol
team can uphold that added-value relationship with
customers – relating, communicating on a relevant
basis with care and dedication – is a principle the
Group wants thoroughly imprinted in its DNA. To
achieve this it has continually invested in the capaci-
stratEGIc
ProFILE
oF tHE GrouP
MANAGEMENT REPORT
26
