ties of its teams, especially the unit managers and
shift managers, and their responsibility for interac-
tion with customers.
These managers are on the front line of efforts to
identify consumption profile changes. They are the
ones who must ‘read’ changing expectations and re-
alities and transmit them so they can be included in
new value proposals.
We have also decentralized the valences associated to
quality certification and thus instilled in managers the
capabilities of knowing and verifying quality standards.
OVERALL MANAGEMENT AND LOGISTIC
PLANNING PROCESSES
The Ibersol Group has organized a supply chain which
guarantees the quality of the products it commercial-
izes from supply via logistics to sale.
It is a single, homogeneous body streamlined every day
by means of an active quality and certification policy.
Centralization of the supply chain that supports oper-
ations in Portugal and Spain was extended to opera-
tions in Angola, enhancing efficiency and productivity
in the process itself and in the relationship with busi-
ness partners.
The concern not to compromise quality vis-à-vis price
is a rule with no exceptions. By constantly improving
processes involving management of goods and re-
sources, Ibersol aims to maintain lasting and consist-
ent relationships with our supplier partners.
In a panorama of particular hardship for economic
players, especially national suppliers, the Ibersol
Group has undertaken an active tracking policy, pro-
moting the development of its capabilities and par-
ticularly the provisioning of specific tailor-made prod-
ucts for the operation of some brands.
Altogether the aim is to achieve improved efficiency,
with higher levels of rigour, requisites and competi-
tiveness, playing an active role in developing the poli-
cies and practices of partners and suppliers, espe-
cially smaller ones, offering them the possibility of
expanding to markets in which the Group operates.
EXCELLENCE IN FOOD QUALITY
AND SAFETY
The Ibersol Group pursues a strategy of excellence in
food and environmental quality and safety as proven
by the certification of its entire operation (restaurants
and services) with the ISO 22000 international food
safety standard awarded by the APCER.
The Group’s practices exceed market standards by a
large margin, due to the active development of food
safety and nutrition programmes, specifically the
adoption of the highest standards for frying practices,
monitoring sodium levels or putting forward diet pro-
posals for specific groups such as children, the elderly
or vegetarians.
Under the Viva Bem (Live Well) Programme, a health
information model developed exclusively by the
Group, very concrete and continual steps have been
taken in actions to accomplish its mission.
Thus, from the total appropriateness of children’s
menus in the brands taking part in that programme
and the respective communication, along with sup-
port for youth and school sports programmes, the
Viva Bem Programme has become a daily reality in
training practices addressing consumer health.
From Mother’s Day to Back-to-School, on the website
and especially in enriching actions
such as the Open Kitchens for Schools and this year’s
launch of periodic informative Roteiros, this pro-
gramme provides active support in matters of nutri-
tion, health, physical activity and well-being.
ANNUAL REPORT AND CONSOLIDATED ACCOUNTS 2012
27