15
ANNUAL REPORT AND CONSOLIDATED ACCOUNTS 2013
Main events
Portfolio modernization and new concepts
Modernization of the business portfolio and continuity
in the introduction of new concepts were the two main
thrusts of the Group’s activity in 2013.
Because we take a long-term view, we aim to continu-
ously renew our spaces and concepts, both in Portugal
and in Spain. An example worth pointing out is the mod-
ernization of the Pasta Caffé brand, with the develop-
ment of a new restaurant and menu concept in the Vas-
co da Gama shopping centre, aimed at associating the
brand more strongly with designer Italian cuisine and
featuring an exclusive new menu designed by the cel-
ebrated chef Luís Américo, one of the highlights being
the crispy thin-crust stone-baked pizza. In addition, the
restaurant has a modern decor and image, a full-time
professional pizza maker and unique spaces with differ-
ent ambiences.
Several Burger King units in Portugal and Spain were
modernized, with the expansion of the Play King Virtual
concept to a larger number of restaurants, implemen-
tation of the free refill service and digital menuboards,
and the launch of the mobile application. We opened
a new restaurant in Mem Martins in the municipality
of Sintra, which seats 120 guests and has a drive-thru
service, while in Spain a new restaurant was opened in
Ricoletas in Valladolid.
As regards the Pizza Hut brand, we remodelled the Pon-
ta Delgada unit in the Azores and opened a new unit
in Funchal Airport. A new Pizza Hut Delivery unit was
opened in Lisbon, with a new design, to replace the Ál-
vares Cabral unit.
Turning to Pans & Company, the Algarve Shopping,
Fórum Montijo, Parque Atlântico and Fórum Algarve
units also underwent modernization, inspired by the
new brand designs.
Another highlight of 2013 was the performance of the
new MiiT concept, designed in response to a growing
concern among Portuguese consumers, who are show-
ing an increasing interest in and awareness of the advan-
tages of healthy eating. MiiT is a food service proposition
PORTFOLIO MODERNIZATION
AND NEW CONCEPTS
