16
MANAGEMENT REPORT
centred on strong differentiating factors: a specialization
in grilled meat with exciting flavours and an emphasis on
quality and authenticity.
In view of the acceptance of this new concept, two new
units were opened in Lisbon and one in Cascais, consol-
idating MiiT as one of the Ibersol Group’s new concepts
in Portugal.
A winning bid in Madeira Airport
The Ibersol Group opened four new restaurant spaces
in Madeira Airport. The new spaces, located on Floor 3
(one on the land side, open to the general public, the
others on the ocean side, in a restricted area):
· Clocks, a cafeteria with a large selection, including fresh
salads, pasta, hamburgers, steak sandwiches and fruit
juices
· Cockpit restaurant bar with table service, offering a
variety of tapas, mini-sandwiches, cooked meals and
wine by the glass
· Go To café, a self-service cafeteria for those who do not
have a minute to spare
· Pizza Hut, a high impact international brand, with its
range of cooked-to-order pizzas
The architectural space, complemented by a contempo-
rary interior design, takes advantage of the privileged
ocean andmountain views to create unique settings that
invite customers to relax and enjoy themselves. These
concepts also offer a number of additional services: lap-
top and mobile phone battery charging, free wi-fi, spac-
es for the use of PCs, videowall with Sport TV and access
to the main international channels, children’s play area,
lounge area and terraces with a smokers’ area.
They serve to strengthen the Ibersol Group’s compet-
itive position in the Madeira market, where we have
been present since 2000.
With this new project the Ibersol Group has investments
totalling more than 5.5 million euros and employs near-
ly 130 people, most of them from Madeira.
The Angolan market
2013 was marked by the consolidation of the Ibersol
Group’s internationalization strategy in the Angolan
market.
We gave ourselves three years to assess the maturity of
the Angolan market by offering the possibility to con-
sumers of KFC products.
During the year we opened the third restaurant in Lu-
anda, in an urban environment. So far, sales in the An-
golan units have performed as planned and the product
seems to be well received by consumers.
