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ANNUAL REPORT AND CONSOLIDATED ACCOUNTS 2013
and Big Daddy sandwiches, as well as the new Filet Bites,
seeking to highlight the diversity of our offerings.
Since KFC is a friend of the environment, the oils we use
in our operations are collected at all our restaurants and
recycled by certified companies. We only use sunflower
oil, which is monitored twice daily to ensure the quality,
safety and best flavour for our products.
All restaurants adhere to an energy conservation pro-
gramme that seeks to reduce consumption in line with
the best practices in the sector.
In addition, we were recently ISO 22000 certified at
the Dolce Vita Antas, Norte Shopping, Colombo and
CascaiShopping restaurants. This project, already four
years old, aims to promote the improvement of internal
processes and procedures. All the lessons learned from
the certification process will be adopted by the entire
network of KFC restaurants, as we aim to continuously
enhance product and service quality.
Because at KFC the client is always number one, the
brand has implemented a benchmarking programme
for hospitality, the Champs Management System, which
defines behaviours and sets demanding goals, in order
to constantly improve the service quality.
KFC
Portugal
KFC’s distinctive characteristic is he recipe, comprising
11 herbs and spices, created by Colonel Sanders, com-
bined with the fresh and natural ingredients that we use
in our kitchens.
In Portugal we have followed the international trend
and applied the “So Good” brand slogan, which is clear-
ly positioned across the globe and emphasizes the
originality and legacy of the brand, as reflected in the
product, in the décor of outlets, and in the special re-
lationship KFC has with the local community and cus-
tomers.
The new slogan infuses KFC Portugal with renewed dy-
namism, which is also manifested through the “Music is
So Good” slogan, which the brand adopted for its pres-
ence, with its mobile units, at the Optimus Alive, Quei-
ma das Fitas do Porto, Circuito da Boavista, Marés Vivas
and Primavera Optimus Sound festivals, where it served
thousands of customers.
In 2013 we expanded the menu, incorporating the
best international launches: the Box Meal, the Varie-
ty Buckets and the Snack Attack format. Furthermore,
through our carefully planned marketing campaigns, we
launched the Brazzer Max, Tower Bacon, Grander Texas
