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ANNUAL REPORT AND CONSOLIDATED ACCOUNTS 2013
In 2013 markets in Spain were heavily marked by the con-
tinued slump in demand initiated in the first half of 2008,
with the unemployment rate remaining very high and a
drop in consumer and business spending. Naturally, the
restaurant sector was no unaffected by this situation.
Pizza Móvil’s most important sales channel is its delivery
business, which accounted for 50% of sales in 2013. The
company ended the year with 55 outlets, 19 operated
under franchising arrangements.
At 31 December 2013 Pizza Móvil had 528 employees
working for Vidisco, Sl (owner of the brand).
One unit was closed due to decline in consumer spend-
ing and the oversized network in the region of León. We
also closed the venue in Segovia.
As discussed in previous years, we continued the drive
to modernize Pizza Móvil, by having a stronger presence
in social networks such as Facebook and Twitter and ex-
panding our e-commerce operations.
The presence of new technologies was consolidated by
promoting the brand in social networks and e-commerce.
PIZZA MÓVIL
SPAIN
