Ibersol • Annual Report and Consolidated Accounts 2014 - page 33

Annual Report and Consolidated Account
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Overall management and logistical
planning processes
The Ibersol Group has organized a supply chain which
guarantees the quality of the products it sells, from
provision through logistics to sales.
It is a unified, homogenous body which is streamlined
every day by means of an active approach to ensuring
quality and certification.
The supply chain centralization that supports the opera-
tion in Portugal and Spain has been extended to the
operation in Angola, enabling efficiency andproductivity
gains in the process per se as well as in relations with
business partners.
The concern not to compromise quality versus price is
a guiding principle which knows no exceptions. By con-
tinually improving the processes of managing resources
and goods, Ibersol aims to ensure lasting and consistent
relationships with the supplier partners.
In a particularly difficult situation for economic players,
especially national suppliers, the Ibersol Group has
undertaken an active follow-through policy, promoting
development of its capacities, especially those involving
the supply of specific tailor-made products for some
brands’ operations.
Overall, the aim is to achieve efficiency improve-
ments, with more rigorous and exacting standards
and higher competitiveness, playing an active role in
the development of partners’ and suppliers’ policies
and practices, especially the smaller ones, offering
them the possibility of expanding to markets where
the Group operates.
Excellence in quality and safety
Through an active quality and certification policy,
the Ibersol Group strengthens its position as a major
restaurant player. Its rigour and demanding require-
ments enable it to stay on the path of excellence.
The Group thus continues to be recognized in the ar-
eas of operational quality, customer service and food
safety, earning a record number of certifications in both
Portugal and Angola.
In 2014 the Group saw renewal of standard ISO 22000
in Food Safety Management Systems, which certifies
management of the Ibersol Group’s restaurant opera-
tions food chain in Portugal.
That standard was also awarded to the Ibersol Group
in Angola, certifying its logistics operator at the Viana
Industrial Pole and its KFC units, which assures the
Group a market leadership position in the Angolan res-
taurant field.
The Portuguese Certification Association (APCER) also
granted the Ibersol Group three new and important
certifications: ISO 9001, a standard that certifies quality
management systems; ISO 14001, a standard that certi-
fies environmental management systems; and standard
ISO18001, which certifies occupational health and safety
management systems.
For the Ibersol Group, thecertifications confirmandaward
all the commitment anddedication that its teams devote
to everything they do to ensure their customers’ satis-
faction, as well as the high quality standards, which are
reflectedby the recognitionandacceptanceof its brands.
The “Viva Bem” (Live Well) programme has continued
with a view to ensuring excellent quality and a bal-
anced diet. Its website was redone and the Viva Bem
blog launched with the aim of creating platforms that
promote more involvement between customers and
the brands.
The Allergens programme was introduced in Decem-
ber 2014. Via the “Viva Bem” website and instruments
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