Annual Report and Consolidated Account
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Pans&Company finished 2014 with 51 units and 406
employees. During the year it continued the new asset
renewal cycle and implemented the new restaurant
concept inspired by Mediterranean tastes and ambi-
ences in the units at the Vasco da Gama, Gaiashopping
and Dolce Vita Antas shopping centres.
To continue affirming its status as a reference in its
sector, Pans&Company consolidated during the year
its commitment to innovation through the creation of
new product families. Highlights include introduction
of the Rustiks and Mitiks families. They add new kinds
of bread and surprising ingredient combinations to
the Pans&Company’s proposal and soon became the
favourite choice of a large number of customers. Also
noteworthy was the launch of the Pans&Moments fam-
ily, with a wide range of breakfast and snack products,
which significantly raised the brand’s offering for those
consumption periods.
The year 2014 was alsomarked by intense promotional
activity. Highlights include the “Toma 4” and “Revolu-
tion Week” campaigns, with very competitive offerings
and innovative formats. The respective publicity was
enhanced by investment in above-the-linemedia, which
helped consolidate the brand’s recognition levels.
Pans & company
