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The year 2014 was characterized by strong sales growth.
TheBurger King restaurantsoperatedby the Ibersol Group
finished the year with 634 active employees, correspon-
ding to growth of 32%. The brand created 154more jobs
and opened five new restaurants to count a total of 44
units. The five new units are situated in Matosinhos, Bra-
ga, the Azores (Ponta Delgada), Viseu (Fórum Viseu) and
Loures (Flamenga). Except for the Viseu unit, which only
has a drink refill system, the other units offer drive-thru
and Virtual Play King as well as the drink refill system.
That system is installed in 48%.
ThebrandalsoinvestedininstallingVirtualPlayKinginnew
units. In that space the youngest customers can enjoy 25
interactivegames,whichare renewedonaquarterlybasis.
By means of the BK Foundations international training
programme, the teams consolidated good operational
performance in 2014; the teaching outlets were funda-
mental for growth.
The minhaexperiencia.com online satisfaction survey
was a vital and innovative platform for interaction with
the market, to the point that some players now follow
Burger King’s example. This platform has been bene-
ficial, enabling Burger King to constantly improve its
service. The brand also offered survey respondents
a Whopper or Long Chicken to accompany drink or
potatoes purchases.
As usual, the brand maintained a strong commitment
to innovation, with the launch of new products in the
gourmet hamburger segment, where it was a pioneer
and remains a specialist.
Standing out is the thematic and distinctive BEANBUR-
GER offered only by Burger King, which already counts
with unconditional fans. This product once again hi-
ghlights with the brand’s attention to the vegetarian
product segment.
In 2014 Burger King also reinforced two product pla-
tforms: the range of desserts, through the introduction
of Smoothies & Frappés and new flavours, of which
OREO cake is an example, along with the new Satisfries
potatoes, with 30% less fat.
Burger King
Portugal
