ANNUAL REPORT 2016
Ensuring great experiences and quality of life
Our Customers increasingly demand great experiences that boost their qua-
lity of life. That is why the Group endeavours to ensure that all its brands
have a varied offer, enabling consumers to have different experiences with
regard to quality and flavour. From breakfast to lunch, during the week or
at the weekend, we are present at all eating times, on a wide variety of
occasions. We seek to provide consumers with moments of well-being lin-
ked to a balanced diet. That is why we developed the Viva Bem (Live Well)
programme (website and blog), where we promote responsible dialogue
with the Customer, providing information on the nutritional composition
of Ibersol’s products and on any allergens, and on how to adopt a way of
living that ensures a balanced diet and healthy lifestyle.
Focusing efforts on customer relations
Customers are the Ibersol Group’s reason for being, and so they are given
every attention. For that reason, we always try to meet their expectations,
anticipating trends, satisfying needs and presenting increasingly robust value
propositions.
The Guest Experience Programme and the “my experience” online surveys im-
plemented at Pizza Hut, Burger King, KFC, Pans & Company, MiiT and Pasta
Caffé contribute towards operational excellence and are strong examples of the
close relationship between the brands and Customers, upheld by the Group.
Developing and Valuing our People
At the Ibersol Group, developing human capital is intrinsically linked to me-
ritocracy and the results achieved. The Group stresses a culture for valuing
people based on a system which is guided by the Ibersol values and the re-
sults achieved, making it possible to assess performance and potential, and
thereby monitor the sustained growth of the Teams and their know-how.
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