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THE IBERSOL GROUP
GUARANTEEING GOOD EXPERIENCES
AND QUALITY OF LIFE
Never before have our customers placed so much val-
ue on good experiences and quality of life. We know
that millions of people make us an integral part of their
lives, so we make them the centre of our attention. The
Group offers diversified products that allow consumers
to choose from a wide range of taste and quality experi-
ences. Whether at breakfast, lunch, snack time or dinner,
during the week or on the weekend, at a rest stop on a
car trip, before a train departure or on an all-night flight,
people spend a lot of time away from home. The Ibersol
Group aims to provide consumers with enjoyable mo-
ments accompanied by balanced and carefully prepared
meals that are well suited to the Portuguese lifestyle.
And today, likewisemore than ever, we require highly de-
manding policies on functional aspects such as Product
and Food Safety, as a solid foundation for a brand offer-
ing that has built up a decades-long relationship of trust.
FOCUSING ENERGIES ON
THE CUSTOMER RELATIONSHIP
At a time when consumers continue to see their dispos-
able income fall, they become more demanding when eat-
ing away from home. Perceived value must be ever great-
er in the value proposition and the experience provided.
To meet these new demands, we continuously work to
improve our organizational units, information systems
and the systemic approach to identifying large consum-
er clusters and restaurant segments per the different
environments and habits. We likewise pursue an active
policy of value-based pricing, adjusting the prices of
what’s offered to the benefits provided and respecting
the heterogeneity of consumers and markets.
Every day the Ibersol Group seeks to actively interact
with its customers and respond to the trending habits
of ‘new’ consumers. We do this by relying on the most
up-to-date and effective resources to achieve a firm
grasp of the changing consumer environment.
A SOCIAL NETWORK WITH ADDED
VALUE FOR CONSUMERS
Ibersol challenges its employees every day to actively
experience the relationship with its customers as the
origin of a social network.
The Ibersol Group today has on the Iberian peninsula,
and now also in Africa, a network of emotional bonds
and trust built up between our workers and customers
every minute on the job.
To continually create conditions so that the Ibersol team
can be the transmitter of that added-value relationship
with customers —interaction, in-depth communication,
care and dedication— is a principle the Group wants
thoroughly imprinted in its DNA. To achieve this goal,
we continuously invest in skillbuilding for our people,
especially unit managers and shift leaders, and in in-
creasing their capacity to take responsibility for inter-
acting with customers.
These managers are on the front line of efforts to iden-
tify shifts in consumer preferences and habits. They are
the ones who must ‘read’ changing expectations and re-
alities and transmit them so they can be included in new
Strategic Profile
of the Group
