35
ANNUAL REPORT AND CONSOLIDATED ACCOUNTS 2013
Pizza hut leads
the ranking
of portuguese
pages in
facebook’s
restaurant
section.
3x1 offerings, individual menus and specific events with
a 1-week duration in which it offered very competitively
priced medium-sized pizzas.
Pizza Hut customers can place their orders at the out-
lets, through our call centre or on the website. The call
centre channel generates the largest volume of orders,
although the new ways of ordering, such as Internet and
Skype, are growing in relative importance and are now
used for 14% of orders.
In the internal processes area, mention should be
made of continued certification to the ISO 22000
standard for the Matosinhos unit, a shop specializing
in home delivery.
PIZZA HUT DELIVERY
Pizza Hut’s home delivery business ended the year with
601 employees and 30 outlets, which combine to guar-
antee service to more than 1,600,000 homes, with com-
plete coverage of the largest population centres.
Pursuant to the ongoing overhaul of its units, Pizza Hut
Delivery opened a new outlet in Lisbon with a new de-
sign to replace the restaurant in Álvares Cabral.
As part of its product sharing and innovation initiatives,
the brand launched various initiatives during the year
to strengthen its positioning in this respect: in March,
as part of the “All in the Box” concept it began offering
a combination of one medium-size pizza, one lasagne
and three different starters, as an innovative and fun
way of sharing a varied meal with family and friends.
July saw the rollout of “Menu for Two” and in September
we relaunched “4forAll”, a square pizza in which each
quadrant is composed of a different pizza recipe. And
in November Pizza Hut once again innovated with the
launch of the Crown Cheeseburger.
In a highly competitive market, Pizza Hut Delivery also
brought out aggressive campaigns such as its 2x1 and
