27
ANNUAL REPORT AND CONSOLIDATED ACCOUNTS 2013
value propositions. We have also decentralized the ca-
pacities associated with quality certification processes
and thus strengthened the ability of managers to know
and verify quality standards.
OVERALL MANAGEMENT AND
LOGISTIC PLANNING PROCESSES
The Ibersol Group has organized a supply chain that
guarantees the quality of the products it markets from
the supply to logistics to sale phases.
It is a single, unified body that is continuously streamlined
by taking an active approach to quality and certification.
Centralization of the supply chain that supports opera-
tions in Portugal and Spain was extended to operations
in Angola, enhancing efficiency and productivity in the
process itself and in relationships with business partners.
The commitment not to compromise the quality/price
relation is a rule that admits no exceptions. By constant-
ly improving management processes for resources and
goods, Ibersol aims to maintain long-lasting and con-
sistent relationships with our supplier partners.
In a particularly difficult scenario for economic oper-
ators, especially our domestic suppliers, the Ibersol
Group pursues a policy of active support, promoting the
development of their capacities, especially in those ar-
eas that ensure supply of specific products tailor-made
for the operation of certain brands.
The overall aim is to achieve efficiency improvements,
with rigorous and exacting standards and greater com-
petitiveness, by playing an active role in improving the
policies and practices of partners and suppliers, especially
the smaller ones, to whom we offer the possibility of ex-
panding to the markets in which the Group operates.
EXCELLENCE IN FOOD QUALITY AND SAFETY
The Ibersol Group pursues a strategy of excellence in
food and environmental quality and safety, as proven
by the certification of its entire operation (restaurants
and services) to the ISO 22000 international food safety
standard awarded by the APCER.
The Group’s practices exceedmarket standards by a large
margin, thanks to active pursuit of food safety and nutri-
tion programmes, specifically the adoption of the highest
standards for frying practices, monitoring sodium lev-
els and putting forward nutrition proposals for specific
groups such as children, the elderly and vegetarians.
Under the Viva Bem (Live Well) Programme, a health
information model developed exclusively by the Group,
very concrete and continuous steps have been taken in
actions to accomplish its mission.
Thus, with its focus on assuring the appropriateness of
children’s menus for the brands taking part in that pro-
gramme and the associated communication activities,
and its support for youth and school sports initiatives,
the Viva Bem Programme has become a daily reality in
consumer health instructional activities.
From Mother’s Day to Back-to-School, on the
abem.pt website, and most especially in such enriching
actions as the Open Kitchens for Schools and periodic
informational scripts, this programme provides active
support on matters of nutrition, health, physical activity
and wellness.
