Annual Report and Consolidated Accounts 2015
attentively to the customer. The platforms “pizzahutexperiencia.com”
and “minhabkexperiencia.com”, for example, are online satisfaction
surveys, whereby customers can tell us about their experiences in
the restaurants. These innovative platforms have consolidated the
brands’ strategy of customer proximity and have become a strong
pillar in brand-customer interaction, thus contributing towards
operational excellence.
The year of 2015 was marked by a strong focus on product innovation,
new promotional strategies and increased investment in commu-
nication. Through strategies involving greater service and product
segmentation and improved price competitiveness it was possible
to conquer new customers.
All of these changes showed that 2015 was a year that confirmed
the convictions of the Ibersol Group and its management model. It
was thanks to these changes that it was possible to conquer new
customers and grow. It is due to being aware of the need to implement
these changes that the Ibersol Group is a solid Group that achieves
positive results and has a growth horizon.
An ambitious expansion plan
The Group reached 2015 prepared to respond to the challenges of
the positive developments in consumption that were felt and thus
resumed its expansion plan in Portugal at an accelerated pace.
At Burger King, 10 new restauarnts were inaugurated: in Abóbada,
Oeiras, Maia, Caldas da Rainha, Pombal, Terceira Island, Vila do Conde,
Famalicão, Monção and Lisbon. Pizza Hut inaugurated restaurants in
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