O Ano de 2015
MAIN EVENTS
A year of change
The year of 2015 was a year of transformation for the brands with
which we operate. The Group managed to correctly interpret the
recent changes in customer behaviour, having as a result adjusted
the products and services of its brands, as well as its spaces, improv-
ing the consumption experience.
Customers are increasingly demanding in terms of the quality of
the products they consume and the service, requiring an integrated
approach as to how employees and brands interact with customers.
Since disposable income has increased in relation to 2014, consum-
ers demandmore comfort, more pleasant environments and greater
convenience. In addition to these aspects, they seek new consump-
tion experiences, whether in terms of the available services or the
configurations of the space that they frequent.
To correspond to these recent changes in behaviour, the Ibersol
Group responded with the know-how that characterises it as the
leader in modern restaurants.
We thus continue to implement a comprehensive remodelling of
the units programme, initiated in 2014. In 2015 we remodelled the
20 restaurants of Pizza Hut and designed new units with a renewed
and modern design.
However, it was not only the image of the spaces that changed.
Through the Guest Experience Programme, implemented in Pizza
Hut, Burger King, KFC, Miit and Roulotte, we now listen much more
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