Annual Report and Consolidated Accounts 2015
Guaranteeing good experiences and quality of life
Customers demand increasingly better experiences that enhance
their quality of life. Our brands are an integral part of the daily life
of millions of people and are therefore at the centre of our atten-
tion. The Group offers diversified products that provide consumers
with a broad range of taste and quality experiences. From breakfast
to lunch, snack-time or dinner, during the week or on weekends, at
a stop on a car trip, before leaving by train or on an all-night flight,
we are present at every moment. The Ibersol Group aims to provide
consumers with enjoyable moments accompanied by balanced and
carefully prepared meals suited to their lifestyles, by developing
the LiveWell programme (website and blog), through which it seeks
to promote a responsible dialogue with the Customer, placing at its
disposal information on the nutritional composition and allergens
of Ibersol products and on how to adopt a standard of living that
guarantees a balanced diet and healthy life styles.
Focusing energies on the customer relationship
Given that our customers have made the Ibersol Group what it is
today: an outstanding presence in Portugal’s restaurant scene,
customers are also the Group’s reason for being, such that they are
given all the attention they deserve. That is why Ibersol always aims
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