IBERSOL | Annual Report and Consolidated Accounts 2015 - page 46

The Ibersol Group
The Ibersol Group possesses a network of emotional bonds and
trusting relationships built up by employees and customers during
every minute on the job.
We strive to continuously create conditions enabling the Ibersol team
to transmit that added-value relationship with customers – relating
to them, communicating in a familiar way, with care and dedication.
It is a principle the Group aims to see included in its DNA. To achieve
that goal it constantly invests in the skills of the teams and especially
of the unit managers and shift managers, making them responsible
for interaction with customers.
These managers are our front line enabling faster identification of
consumption profile changes. They are the managers who try to ‘read’
changing realities and expectations, transmitting them so they can be
included in newvalue proposals. TheGroup also decentralised aspects
associated toquality certification, thereby consolidatingmanagers’ ex-
pertisewith respect toknowledgeandverificationof quality standards.
Overall management and logistical planning processes
The Ibersol Group has organised a supply chain which guarantees
the quality of the products it sells, from provision through logistics
to sales.
It is a unified, homogenous body which is streamlined every day by
means of an active approach to ensuring quality and certification.
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