The Ibersol Group
tomeet customer expectations, anticipating trends, satisfying needs
and presenting increasingly solid value proposals.
To meet these new demands, we continuously strive to optimize our
units’ organisation, information systems and the systemic approach
which ensures the identification of major consumer clusters and
restaurant segments, according to different environments and habits.
Through the Guest Experience Programme, implemented in Pizza Hut,
Burger King, KFC, Miit and Roulotte, the brands now listenmuchmore
attentively to the customer. The platforms “pizzahutexperiencia.com”
and “minhabkexperiencia.com”, for example, are online satisfaction
surveys, whereby customers can tell us about their experiences in
the restaurants. These innovative platforms have consolidated the
brands’ strategy of customer proximity and have become a strong
pillar in brand-customer interaction, thus contributing towards
operational excellence.
Development and Valuing of People
At the Ibersol Group the development of human capital is still indelibly
associated tomeritocracy and the achievement of results. Evaluate
rigorously, but also with greater simplicity, was the motto for a pro-
ject that began at the end of the year and whose fruit is expected to
bring a fresh impetus to the Evaluation and Potential System SOL.
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