RESTAURANTS
Investment in innovative and high quality products is one of the business
priorities, as besides using fresh ingredients and 100% Mozzarella cheese,
during 2016, Pizza Hut invested in new ingredients, compositions and pi-
zza formats: Goat’s Cheese, Carbonara Sauce and Huge Pizza. Also worth
highlighting is the launch of 10 new pizza compositions and the exclusive
pizza box for the Euro 2016, with a personalised image for that purpose and
also a very differentiating and innovative value proposition.
The brand also continued to reinforce the investment in communication,
being constantly present in above the line means, without overlooking the
implementation of local activation initiatives, thereby seeking to maintain a
permanent invitation to visit its restaurants and ensuring memorable and
differentiating experiences.
A spotlight on the renewed sponsorship of the “Ski4all” event, organised by
the Portuguese Winter Sports Federation, which enabled more than 1,500
children to have their first skiing experience in the snow in Serra da Estrela.
We would point out the consumers’ increasing use of digital means, as the
orders placed through Pizza Hut’s website represent around 25% of the total.
At an operating level, of note is the “PIZZA HUT OPERATIONS European
ChampionShip”, held between September and November, at which Pizza Hut
Portugal came in joint first place with Romania.
With regard to our teams’ training and certification, we launched the ”@
Leading A Shift” (LAS) programme, for the Management and “Clean2Safe”
teams. This is an innovative programme which consolidated the procedures
for cleaning the restaurants. To replace the CER (Champs Excellence Review)
programme, the ACE (Assured Customer Experience) programme was imple-
mented, promoting a fuller, more comprehensive operating approach.
The Pizza Hut restaurants located in Centro Comercial Colombo, Alameda
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