ANNUAL REPORT 2016
ANGOLA
For Pizza Hut Angola, 2016 was the first year in full business, operating a
restaurant in the Shopping Xyami Nova Vida.
The brand started a Marketing plan based on a modern form of communica-
tion with its target audience (via Facebook) and with its customers (via the
Customer experience evaluation online portal in the restaurant), using digital
tools and outdoors.
As a result of this strategy, there was an increase in the number of Facebook
fans, which reached 100 thousand. In the Customers’ evaluation, the general
degree of customer satisfaction gradually increased and reached a level of
71% in the last quarter, clearly making it one of the brand’s best indicators
in the African Continent.
The trend regarding sales tickets was fairly stable compared to the evolution
of Angolan society, which was noted for its high inflation (40%) during this
period and loss of purchasing power throughout the year.
The expansion plan has been in preparation, in order to be carried out when
the macroeconomic conditions evolve more favourably.
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