ANNUAL REPORT 2016
Pizza Hut has been present in Portugal for 26 years, maintaining its leader-
ship position in the pizza segment and its commitment to serving all its fans
the best pizza in the world. It is the most comprehensive restaurant brand in
the world, seeking customer satisfaction at all times, in its various services
and spaces and offering unique combinations that provide such moments
with extra flavour.
The brand has geographic coverage of the mainland and islands with 93
units in operation and over 2100 employees.
During the year, we completed the opening of new units in Braga (Centro
Comercial Nova Arcada), in Matosinhos Sul and in Parque das Nações, having
closed two units: Coimbra Shopping and Olivais.
2016 was a year for restating the Brand’s overall growth strategy, both
regarding service, by investing in a young, readily-available team, and regar-
ding products, by constantly exceeding the customers’ expectations, provi-
ding positive and memorable experiences.
Priority was also given to modernising and renewing the image of the res-
taurants, as the fans can now enjoy spaces designed for the various types
of customers, from children to small groups with tables in a more reserved
area, and large groups at shared tables.
In line with international guidelines, a new, more modern and cosy interior
architecture is being inaugurated, with greater comfort, without overlooking
the aspect of the digital experience, using LED technology.
PORTUGAL
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