Annual Report and Consolidated Account
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in June for the football World Cup; and Ultimate Rolling
in September.
Pizza Hut customers can order in the outlets, via the
call centre or on the Pizza Hut website. The call centre
channels the highest volume of orders, though the use
of newways of ordering (internet and free call) is increas-
ingly significant.
Noteworthy in the area of internal processes are the
changes in employee training, which now includes a
digital component following introduction of the@expert
programme, based on blended training (digital environ-
ment and on-the-job training).
Besides training, maintenance of ISO 22000 standard
certification at the Matosinhos unit (as a specialist
outlet dedicated to home delivery) is also worth men-
tioning as an example of the delivery business’s care
and exacting standards with respect to food safety for
its consumers.
Pizza Hut Delivery
Pizza Hut’s delivery service serves more than 1,600,000
homes, guaranteeing full coverage in the markets of
major population centres.
As part of its unit overhaul policy, Pizza Hut Delivery
invested more than 400,000 euros to reorganize nine
outlets.
In a highly competitive market, Pizza Hut Delivery also
presented very strong campaigns. Standing out are the
buffet of pizzas for €6.95, the 2x1 promotion, individual
menus and pizzas for €4.95 and €1.99 respectively and
the Special5 promotion (medium sized pizzas) for €5.
Pizza Hut Delivery is market-positioned as a brand for
leisuremoments in sharing situations. Consumers seek
innovative and quality products, and Pizza Hut pizzas
use fresh ingredients, 100% mozzarella cheese and
dough produced daily. In 2014 the brand continued to
stress innovation, launching various initiatives during
the year: Creamy Crunchy Crust inMarch; All in One Box
