Annual Report and Consolidated Account
014
49
Pasta Caffé
Pasta Caffé finished 2014 with 160 employees and 12
units in Portugal. It closed 2 units (Dolce Vita Tejo and
Via Catarina) due to a portfolio adjustment.
The year 2014 showed signs of some recovery in private
consumption compared to the last few years, in which
the adverse situation faced by family budgets left little
room for extra spending. The brand was thus able to
make several innovations, with examples including new
launches, new recipes and even a new identity.
The Pasta Caffé restaurant at Centro Colombo was re-
located during the third quarter of the year and opened
to the public in August with table service in the pre-
mium restaurant area (central plaza) on the second
floor. The atmosphere ismore Italian, distinguishing the
brand’s new identity and the increasingly Italian culinary
proposition. The new restaurant also has spaces with
different atmospheres that provide different experi-
ences: “CUCINA”, with emphasis on stone ovens and
the permanent presence of a pizza chef, where thin and
crispy pizzas are made; LIVING, an ideal space to dine
and have a good two-person conversation; and “ESPAÇO
BAMBINI”, where kids give free rein to the imagination
while parents finish their meals.
This atmosphere was also implemented at the Parque
Atlântico restaurant in the Azores, which since No-
vember has presented new decoration, maintaining
the personal and welcoming service that characterize
it so well.
Service was also conceived to adjust to the city pace,
with a lunchtime buffet for people with little time to
spare. They can nevertheless enjoy a good Italianmeal
with many options at a very affordable price.
The buffet’s large variety of appetizers, cold and hot
simple or mixed salads, thin crust pizzas, al dente pas-
tas and desserts, all self-service, make this offering the
most popular ever, enabling the creation of more value
for customers and brand during the week’s lunchtime
consumption period.
The restaurants situated in major shopping centres
(NorteShopping, Colombo, Vasco da Gama, Arrábi-
daShopping, Almada Fórum and Parque Nascente)
provide this different offering. In restaurants where
this proposal is not implemented the Menu della Casa
has nevertheless been revised to offer new dishes and
a new image with a view to maintaining appeal in an
increasingly competitive food court.
