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The year 2014 was marked by a strategic approach
to rejuvenation and modernization of the brand,
given that the consumption decline and economic
crisis affecting Spain for the last seven years have
apparently given way to a better macroeconomic
environment.
Pizza Móvil thus ended the financial year with 53 units
and 505 employees. Per the brand’s rejuvenation and
modernization policy, we remodelled 11 units (20%of
the total number of outlets) and closed three.
Bearing in mind new consumption habits, last year a
new responsive and e-business website was launched,
updating the previous 2.0 version. Market and brand
positioning studies were also conducted in themarkets
of Galicia and Asturias, which enabled the brand’s
strategy to focus on consumer interests.
The brand continued to innovate by introducing new
products such as the new BBQ Supreme, “Bolonhesa
and Cabrese pizza”, “Tabla de Quesos” and the “Pops
de Pollo” complement.
Also standing out were efforts to publicize Pizza Móvil
among youth through support for sports in training
categories, sponsoring the football federations of Galicia
and Asturias.
The installation of 19 free buffet spaces improved the
brand’s value proposal; awareness about the brand also
grew on social networks, where it counts more than
125,000 Facebook fans.
PIZZA Móvil
SPAIN
