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The new menu was presented in May in all the brand’s
restaurants, a highlight being the pizza family, with a
selection of 17 crispy thin crust pizzas made tradition-
ally using authentic and tasty ingredients. This menu
includes some of the specialties created to mark the
seasons, especially those well accepted by customers.
Highlights here include “Tagliatelle Pomodoro e Gam-
beri, Risotto ai Gamberetti e Asparagi Verdi, Bruschetta
Pomodoro eMozzarella and Cheesecake”. Groupmenus
also gained their own publicity space and are shown on
the menu’s last page. The seasons were maintained in
2014, with new launches and new recipes that werewell
received by consumers.
Winter Specialties designed by Chef Luís Américo, along
with Pizza Season, Risotto Season and Cod Specialties
comprised the four seasonsof theyear, transmittingmem-
orable moments and good social experiences, thereby
strengthening the position of this Italian restaurant.
Special Days were intensely marked in Pasta Caffé res-
taurants, especially Valentine’s Day, which posted the
year’s record sales and the record for the amount of
sangria jars and red fruit sold. Father’s Day, Mother’s Day
and Children’s Day (marked for thewholemonth of June
with theMenu Bambino offer) were likewise celebrated.
At the street restaurants St John’s Festival (Cais de Gaia)
and New Year’s Eve (Docas and Cais de Gaia) were cel-
ebrated with a great deal of joy and good feeling.
On 18 September the brand celebrated its 18
th
anni-
versary, reaching adulthood. A five-week promotional
action was therefore launched in all restaurants, under
the slogan ‘on the day we reach maturity, we lose our
head: any Thursday dinner - pizza for €5.
Besides the above the line investments, communication
in digital supports was maintained, with promotional
offers in newsletters, collective buying platforms and
promotions on the specific websites. The brand’s Fa-
cebook page counts more than 15,000 fans.
At high visibility restaurants an investment was made
to ensure hospitable and comfortable service, with a
hostess attracting and greeting customers at the door,
welcoming everyone into this Casa di Famiglia.
Recertification in the brand’s training processes was
maintained in 2014 (developing managers, hygiene
and food safety, and occupational health and safety)
for all employees holding shift manager or unit direc-
tor positions. The Dolce Vita Porto and NorteShopping
units were also recertified per the APCER ISO 22000
quality standard.
