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Ò Kilo ended the financial year with four units after
closing two in 2014. One of the closures, at Centro
Colombo, gave way to the opening of a new MiiT unit.
Ò Kilo specializes in grilled meats and targets consum-
ers seeking varied and healthy food with fast service
at conveniently located sites.
Customers can choose among various offers and
fixed price combinations based on grilled vegetables
and meat which offer varied, appetizing and healthy
choices in accordance with their taste.
Since product quality is a critical success factor for
Ò Kilo, the selection of raw materials and suppliers
is extremely important.
In 2014 the brand sought to adjust its price offering
to customer wishes and the aggressive positioning
of its most direct competitors.
Aware of the growing relevance of food safety, the
brand strengthened the continuous training of its
employees in the HACCP system, mainly with respect
to product control, premises hygiene and food han-
dling. It also renewed certification of the outalet at
Dolce Vita Antas.
ò Kilo
