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The year also marked the debut of the new free drink
refill service, firstly at the FórumAlgarve restaurant and
later at the main restaurants, an excellent innovation
which was very much welcomed by the brand’s fans.
Regarding team training and certification, 2014 was
also the year training via the Learning Zone platform
was introduced. It enables access at one single place
to all activities associated to the training process.
All restaurants uphold strong concern about the envi-
ronment and sustainability. This is evident in their ad-
hesion to the power consumption control programme,
which aims to cut back on energy use by applying the
sector’s best practices.
This project is now five years old and continues to
encourage improvement of internal processes and
procedures. All lessons learned will be applied through-
out the KFC restaurant network, always with a view to
improving product quality and service.
Also noteworthy is the fact that the Dolce Vita Porto,
NorteShopping, Colombo, Vasco da Gama, Fórum
Almada and CascaiShopping restaurants were again
certified per the ISO 22000 standard.
KFC now counts 19 years of history in Portugal, with
features that make it very particular, among them the
mythic Colonel Sanders and his impressive culinary
legacy, the endless search for quality and the unique
flavour of the brand’s famous original recipe.
This is the secret of KFC’s chicken: whole pieces of
chicken from national producers, cooked when or-
dered at each restaurant.
In line with international orientations, 2014 witnessed
appropriation of the So Good slogan, a proposition tar-
geting everyone which highlights the brand’s heritage
and originality and is associated to the product, the
restaurants’ image and the respective communication.
The brand also continued strengthening investment in
outside communication, along with the projects Music
is So Good (presence at major national music events)
and “Vencer é Sogood” (promotion of partnership with
the driver Fernando Peres).
Theproduct rangealso reachednewdimensions last year,
with expansion of the sharing and takeaway (buckets)
business. Regarding menus, brand recognition of the
Tower, B.O.S.S. and BoxMaster products was enhanced.
KFC
Portugal
