Annual Report and Consolidated Account
014
59
KFC Angola
The year 2014marked the second full year of KFC opera-
tions in the Angolan market.
The financial year witnessed the opening of a fourth
unit in Morro Bento by the entrance of Talatona.
The restaurants continue to operate in the same way
seen in previous years. The fourth unit’s opening af-
fected the performance of the units already operating,
a symptom that the market’s scale is still limited.
We maintained a regular presence in external media
outlets to heighten the brand’s awareness and capture
the attention of our customers.
The youth of our operation determines themajor effort
to train Angolan personnel to ensure that they gain
knowledge so that they can carry out their respective
tasks withmore autonomy and rise to higher positions.
During the financial year the restaurants and the logis-
tics operator obtained certification per the ISO 22000
standard. This certification showcases the strong com-
mitment (a KFC characteristic) to complying with the
most demanding food safety standards, guaranteeing
the highest standard of quality for consumers.
As stated above, Ibersol decided that after opening the
fifth restaurant it would undertake an evaluation of
the operation, with respect to sales performance and
consumers’ reaction, and would then determine the
major lines of future progress.
