IBERSOL | 2016 Annual Report - page 65

ANNUAL REPORT 2016
FrescCo was created in 1994 when it opened its first restaurant in Barcelona.
With over 20 years’ experience, the brand is 100% engaged in offering its
customers a choice of healthy, tasty food, using fresh, seasonal products,
preparing dishes and salads inspired by Mediterranean cuisine.
Operationally, the brand operates with a buffet service, where customers
choose their meal, and serve themselves as often as they want, for a fixed
price.
During 2016, the brand developed a more modern business model, adapting
to customer needs, through a re-vamped image and by incorporating new
offers, such as new Salads, Kitchen & Grill and CoffeCorner. This new model
has already been implemented in one of the owned restaurants.
FrescCo ended 2016 with a total of 71 employees and 11 restaurants in
Spain, 3 of which are owned and 8 are franchised.
SPAIN
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