COUNTERS
The free refill system has been implemented in more than 80% of the
Burger King units and is an advantage for customers, as it enables them
to refill their glasses, free of charge, as often as they like in the space of
30 minutes.
The online satisfaction survey “minhabkexperiencia.com” has proven to be
an important tool, and a means of interacting with the customers.
During the 2016 financial year, Burger King increased its investment in
external communication, and is currently the second player in the restau-
rant services market. With regards to ongoing communications outside the
store, products from €1 to €3.95 are noteworthy. The Beanburger has been
a pioneer in the market for 8 years, and is proof of the brand’s attention
to the segment of veggie products.
Whenever they so wish, a customer may request a visit to the kitchens of
any of the brand’s restaurants, as it is certified according to the quality
standard APCER ISO 22 000.
Following on with its policy for minimising the impacts on the environ-
ment, Burger King packs its sandwiches in recycled paper, thereby reducing
the amount of waste, and the oil used by the stores for frying is sent for
recycling, to be then turned into biodiesel.
The brand is also part of the Ibersol Group’s institutional programme called
Viva Bem (Live Well), a programme providing nutritional information which
promotes a balanced diet and healthy lifestyle.
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