COUNTERS
ANGOLA
2016 marked the fourth year of KFC’s operation in Angola.
During the financial year, KFC continued to consolidate its position and to
grow, having inaugurated two new units, both in the Province of Luanda,
one in Shopping Avenida and another, a drive-thru unit in Benfica, next to
a Pumangol petrol station.
Despite the adverse environment, with a very sharp devaluation of the
kwanza and an inflation rate of around 40%, we maintained the activity’s
growth trend, which is proof of the strong acceptance of the concept by
Angolan consumers.
All the KFC units inaugurated prior to December 2015, as well as the cen-
tral warehouses, are certified according to ISO 22000, a certification that
demonstrates a high level of commitment, characteristic of KFC, to comply
with the most demanding standards of Food Safety, ensuring the highest
level of quality to the consumers.
Through the right Marketing investment channelled into new digital tools
(Facebook Instagram, Sapo portal), KFC continued to reinforce its positio-
ning as a young and innovative brand, interacting with its target audience
(200 thousand fans at the end of 2016).
Interaction with customers began in 2015 to evaluate their level of satis-
faction through the GES portal, and the result of their evaluations has been
progressively increasing, having reached an overall satisfaction score of
75% (at the end of 2016), which positions the KFC brand in Angola as one
of the most enjoyed in the African Continent.
We maintained a strong investment in placing value on our employees
through the training and continuous assessment programmes, which have
enabled them to improve their knowledge and performances with a view to
providing appropriate career progression.
The training programme for becoming a 5-star Cook and Hostess began,
which will implement improvements in monitoring products and the servi-
ce provided to customers.
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