SOCIAL PERFORMANCE
Similarly to what happened in previous years, Pizza Hut supported the ‘SKI
4 ALL’, a program that allows children from all over the country to have an
experience of practicing ski at Serra da Estrela. In this context, the brand
offered meals to approx. 1500 participants. Within the scope of sports,
Pizza Hut supported the Cascais Triathlon 2016, a triathlon event that took
place in Cascais and where 175 pizzas were distributed to the athletes and
to the staff of the competition.
This year was also marked by a few original initiatives that had the pur-
pose of strengthening the relationship with the surrounding community,
particularly the specific audiences. One of those initiatives was addressed
to the National Republican Guard (GNR) professionals and to the Public
Security Police (PSP), which took place between 24th and 31st December.
With the purpose of stimulating the good relationship with the security
forces, raising awareness to the importance of their contribution towards
the reduction of accidents of the distribution team of Pizza Hut, we offered
three boxes pan to the nearest police station to the unit with a home-
-delivery service. In total, 138 were offered, 138 doses of garlic bread, 138
chocolate breadsticks and 138 soft drinks of 1.5L.
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