SUSTAINABILITY REPORT 2016
The brand also supported other modalities, such as volleyball. Burger King
of Prio Póvoa, at Póvoa do Varzim, sponsored a beach volleyball tourna-
ment promoted by the Clube Desportivo de Volleyball, and offered the team
50 Menus King Poupança. The same unit helped on the Student Day at the
High School Rocha Peixoto, offering the same menu to 850 students. The
purpose of this is to widely promote the brand locally and then get new
customers.
Pizza Hut is focused in the prevention of accidents, in road safety and in
improving working conditions, and to that end it promoted ‘Pizza Segura’,
in October. With the purpose of increasing visibility of the pizza home de-
livery personnel on the road, and consequently reduce the number of acci-
dents, the brand gave them a yellow fluorescent helmet they must wear in
their deliveries. On October 7th, the helmets were officially handed over to
500 employees nationwide, on a total and simultaneous operation.
Burger King Prio Póvoa, at Póvoa do Varzim,
sponsored the beach volleyball tournament
Yellow fluorescent helmet distributed at the
initiative ‘Pizza Segura’ (Safe Pizza)
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