IBERSOL | 2016 Sustainability Report - page 96

PRODUCT LIABILITY
PRODUCT
LIABILITY
In an organization, sustainability is visible in the relationship with the cus-
tomers, among other things. Therefore, all Ibersol brands strive everyday
to provide the best experience possible to thousands of customers, always
with the purpose of reinforce their level of trust. And an irreprehensible
offer counts on the supply of products and services with the highest quality
standards, using the best practices in quality and food service safety, as
well as an outstanding customer attendance.
In this context, the Group is aware that it is particularly important to pay
attention to the daily evolution of the world, so that the window of time
between the appearance of a customer’s wish, and the actual time when
it is delivered must be as small as possible. This state of readiness allows
us to embrace technological innovations, new marketing concepts, new
industry tendencies, and the most recent cooking trends.
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