Annual Report and Consolidated Accounts 2015
Created in 1958 in the USA and introduced in Portugal in 1990, Pizza
Hut, which celebrated 25 years in Portugal in 2015, was the first
international Modern Restaurant brand to establish a presence in
our market.
Pizza Hut is the brand leader in the pizzas segment, having closed
the financial year of 2015 with strong sales growth andmarket share
recovery. It has 93 restaurants and 1.938 employees.
The year of 2015 was a year in which the brand’s global growth
strategy was continued through: (1) optimisation and continuous
improvement of the customer satisfaction assessment system; (2)
innovation in the offer of services and products; (3) modernisation
and renewal of the image of the restaurants.
Regarding the assessment of customer satisfaction, in 2015 the
platform “pizzahutexperiencia.com” was launched, a space where
the customer can register his experience in Pizza Hut restaurants
in all the dimensions that are relevant for him/her and related to the
service and to the product. This online survey consolidated the brand’s
strategy of looking through the eyes of the customer, focusing its
management on him/her, in a process of continuous improvement
to achieve operational excellence, in order to always guarantee the
best customer experience.
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