Restaurants
PIZZA MÓVIL
Spain
Pizza Móvil ended 2015 with 50 units and 498 employees.
The year of 2015wasmarked by a strategic approach to rejuvenation
andmodernisation of the brand, given that the contraction in consump-
tion and the economic crisis affecting Spain for the last eight years
have apparently given way to a better macroeconomic environment.
As such, during 2015 various relevant aspects are noteworthy. The
introduction of new fresh ingredients in pizzas and the launch of
new products such as the new Extreme and Gallega Pizzas or, for
example, the new dessert Dots. We extended the Free Buffet offer
to about half of the brand’s units, the service provided to custom-
ers was improved and we supported sports in training categories,
sponsoring the Football Federations of Galiza and Asturias, and
promoting the brand among young people.
Lastly, it is important to mention a boost in digital communica-
tion through the promotion of viral videos, the disclosure of a new
“responsive” e-commerce website, which brought the brand more
closely into line with the new consumption habits, and the increased
notoriety of the brand in social networks, with Pizza Móvil having
exceeded 125,000 fans on Facebook.
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