Restaurants
Innovation in the offer of services and products has been a constant
since the beginning of the brand in Portugal. The year of 2015 was
marked by the launch of a new menu, with a renewed and distinc-
tive design, a new layout and an image focusing on the flavour and
quality of the product. This new menu sought to give dimension to
the different options of choice but also to the unique consumption
experiences.
Given the positioning of the brand as a pizza specialist and reinforcing
its leadership in the segment, the brand launched 3 new specialties,
in March the Pizza Star of Flavours - a unique pizza shaped in the
form of a star, in May the Super Pan Pizza – with three cheeses in
the outer crust, and in November the Cheesy Bites Remix – with
three times the flavour in the ‘bites’ (the latter is an exclusive of
restaurants with table service).
Pizza Hut also launched various initiatives that are part of its DNA:
the Rodízio de Pizzas, the Pan Lovers for 4.95€, the Medium-Sized
Pizzas for 6€, and themediumand family menus (the latter for home
delivery).
In a strategy of constant innovation, and aware that growth also
involves updating andmodernising its portfolio, Pizza Hut continued
an important programme to remodel its restaurants whichwas begun
the previous year, with 19 interventions having been undertaken. The
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