Annual Report and Consolidated Accounts 2015
MiiT
In 2015 the brand ended the year with 60 employees and 4 restau-
rants (Norteshopping, Centro Vasco da Gama, CascaiShopping and
Colombo).
Launched at the end of 2012, theMiiT brand constitutes a restaurant
proposal focused on a healthy and balanced offer in the competitive
shopping centre counter segment.
Specialised in grilled meat, the brand aims to be recognised as a
tasty option that offers its customers quality meats and unique
side dishes, such as grilled vegetables and fruit, country potatoes or
seasoned rice. The sauces are also a specialty and aremade with the
best ingredients, with the customer being able to choose between
wild mushrooms, honey, red pepper and garlic. Desserts are also in-
novative and presented in an appropriate dose to round off themeal.
MiiT is a concept that responds to a trend among Portuguese con-
sumers who are increasingly aware of the need for a healthy and
balanced diet.
81
