Counters
Playking Interactive and a Playground, making family visits to these
restaurants even more pleasant.
The innovative platform “minhabkexperiencia.com”, which is an online
satisfaction survey, was a pioneer in its interaction with the market,
somuch so that some players now follow the example of Burger King.
In the financial year of 2015, Burger King increased its investment
in outdoor communication, having invested in TV campaigns, rein-
forced with urban billboards, and having also extended its network
of outdoor communication in various parts of the country.
The brand was characterised by a strong innovation dimension, with
the launch of new products in the gourmet hamburger segment, a
segment in which it was a pioneer and in which it is a specialist, from
the Supreme with 175grs 100% Beef to the Halloween Whopper, a
hamburger served in dark bread (the colour of the bread is obtained
by combining the traditional bread with barbecue sauce, which gives
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