Annual Report and Consolidated Accounts 2015
PANS & COMPANY
Pans & Company ended 2015 with 46 units and 384 employees.
During 2015, the activity of the brand was marked by its focus on
product innovation, implemented through various launches of new
sandwich families, with surprising novelties in terms of the type of
bread and the combination of ingredients.
Pans & Company maintained strong dynamics in product innovation
in line with the leadership position that it holds in its market seg-
ment. Also in this regard, the extension of the offer of drinks with
the launch of a range of natural juices made daily in the restaurants
and that are available in all the menus is noteworthy. It is also worth
pointing out the consolidation of the focus on the offer of breakfast
and lunch proposals with the availability of the range of Pans & Mo-
ments products in all the units.
The year was also marked by the reinforcement of the promotional
activity and of communication in above and below the linemediawhich
permitted the consolidation of the brand awareness indices and its
positioning as a relevant option for a broad target of customers. In
line with the asset remodelling plan, the restaurant located in the
Dolce Vita Douro shopping centre was remodelled.
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