ANNUAL REPORT 2016
plemented the “Maripans” and “Bocadillos de Madre” campaign, achieving
a high level of brand awareness in RRSS and obtaining various awards: Sol
de Oro at the “Festival Iberoamericano de Publicidade El Sol” in the Social
Networks category, Silver in the “Best digital: online advertising” category
and “Best Branded content” at the Best Awards.
In September, Karlos ArguiñYear, the renowned chef, joined the brand and
participated in the launch of three new recipes and the “Bocapintxos -
Lo
mejor del pintxo y lo mejor del bocadillo”
.
From an operational excellence point of view, one of the main objectives
was to improve the restaurants’ standards of quality and cleanliness, re-
viewing the internal audit quality processes as well as developing cleaning
directives and procedures, obtaining significant improvements in critical
areas. There was also an improvement in training with the introduction of
training videos to improve the quality of the teams of employees.
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