Pans & Company ended 2016 with 46 units and around 400 employees.
In the year in which it completed its 20th anniversary in Portugal, the brand
deployed the new Pans 3.0 concept in the Colombo and Norteshopping sho-
pping centres. This new cycle of refurbishment unifies Pans’ investment in
revamping its brand image and its assets, which besides having a more
modern image, now have an independent area called Café Pans, where
at any time of the day customers can enjoy a wider offer of coffee shop
products and pastries made every day in the restaurant. This new range of
products complements the traditional offer of sandwiches, which are still
the brand’s main product, offering a wide variety of options for combining
ingredients and different kinds of bread.
2016 will also be remembered for the launch of the “a minha experiência
Pans” (my Pans experience) platform, whose objective is to get closer to the
brand’s consumers and facilitate contact with them, and for the further
investment in communications, in order to consolidate the levels of brand
awareness and its leadership in its segment.
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RELATÓRIO E CONTAS 2016
