ANNUAL REPORT 2016
The MiiT brand closed 2016 with 46 employees and 3 restaurants ope-
rating, located in Norteshopping, Centro Comercial Colombo and Centro
Comercial Vasco da Gama.
The brand was launched in 2012 and is a restaurant proposal centred on
a positioning of a healthy and balanced offer in the competitive “counter”
segment in shopping centres.
In 2016, the brand embarked on a new line of hamburgers on Bolo de Caco
(a special bread, typically from Madeira), which proved to be well accepted
by the customers.
As a specialist in grilled meat, the brand aims to be acknowledged as a tas-
ty option offering its customers high quality meats and unique side dishes,
such as fruit and grilled vegetables, rustic potatoes or perfumed rice. The
sauces are also a speciality and are made using the best ingredients, the
customer being able to choose between wild mushroom, and olive oil and
garlic, among others. The desserts are also innovative and come in just the
right size for finishing a meal.
MiiT is a concept that addresses a trend seen among Portuguese consu-
mers, where they are increasingly attentive and aware of the need to have
a healthy and balanced diet.
PORTUGAL
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