The motorway service areas are an important segment of activity for the
Ibersol Group, which at the end of the year operated 24 units.
Despite the recent improvements, which were the result of an increase in
the number of cars on the road, this business segment continues to be
strongly affected by the significant reduction in traffic as a result of intro-
ducing tolls on the former SCUTS (highways without tolls) and by the in-
creasing competition from the service stations, which have been extending
their offer to restaurant services.
The SOL brand is a specialist in urban and long distance motorway res-
taurant services, through units with a modern and functional design, food
proposals adjusted to the needs of the consumers and with services that
go well beyond those of conventional restaurants in service areas. In view
of the varied profiles of those who visit the Sol units, the brand is in a
position to offer a great experience to all of them.
The Sol units are characterised by the offer of quick meals and varied
menus, prepared on the moment, with accessible prices, and always with a
personalised and attentive service. In various locations, the Sol units inclu-
de renowned international brands such as Burger King, Pans & Company,
KFC and Pizza Hut.
The units also provide a variety of services, such as an independent nappy
changing room, a lounge area, free Wi-Fi, sockets for charging computers
or mobile phones, availability of daily newspapers for consultation, sale of
newspapers, magazines, last-minute gifts, and drive thru.
SERVICE AREAS
PORTUGAL
RELATÓRIO E CONTAS 2016
89
