IBERSOL | 2016 Annual Report - page 87

ANNUAL REPORT 2016
The business in the Travel channel is carried out in the service areas on
motorways and in the Airports with an offer positioning for consumers who
are travelling.
The management of the units allocated to this segment is based on the
multi-brand concept, which means more than one brand operates in the
same space, with the objective of satisfying the needs of different consu-
mers at various eating times, through specific concepts.
TRAVEL
PORTUGAL
87
1...,77,78,79,80,81,82,83,84,85,86 88,89,90,91,92,93,94,95,96,97,...288
Powered by FlippingBook