Annual Report and Consolidated Accounts 2015
Another strategic theme was the provision of new services, namely
the extension of the free refill service for the national network of
restaurants, something that is highly valued by KFC customers.
The growth of the involvement with fans through the Social Net-
works was also an objective pursued by the brand. The impetus of a
multi-channel experience merited a strong commitment from KFC,
with the launch of the mobile application ‘KFC Portugal’ in Android
and IOS versions.
All the restaurants uphold strong concern about the environment
and sustainability, which is evident in their adhesion to the power
consumption control programme, which aims to cut back on energy
use by applying the sector’s best practices. In addition, the Dolce
Vita Antas, NorteShopping, Colombo, Vasco da Gama, FórumAlmada
and CascaiShopping restaurants were certified once again in the ISO
22000 standard. Six years on, this project continues to promote the
improvement of internal processes and procedures.
In terms of brand expansion, the inauguration of the new restaurant
at Lisbon Airport is noteworthy, having introduced another innova-
tion in communication at the sales point with the launch of digital
menuboards as a customer communication tool.
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