Counters
KFC
Portugal
KFC has a history that spans 19 years in Portugal, with very unique
characteristics: the mythical Coronel Sanders and his impressive
culinary legacy, the endless search for quality and the unique flavour
of the brand’s famous original recipe.
This is the secret of KFC’s chicken: whole pieces of chicken from na-
tional producers, cooked when ordered at each restaurant. Constant
innovation, adapting to new trends and customer proximity were the
watchwords for 2015, and will continue to be for the next few years.
In 2015 the attraction of new consumers and the increase in the
frequency of customer visits merited a firm commitment, which was
associated to an increase in investment in national and local outside
communication and in the implementation of innovativeMenu solu-
tions (with the proposal Menu of the Day, 5 products for 5€). In the
Sharing and Take Away business, so relevant for Customers, a new
dimension and prominence was gained with the implementation of
communication and promotion actions, among which one highlights
the launch of promotional buckets every Wednesday (offers with
a 40% discount on the base price) and the revamping of the range
of Buckets, among which the Chick&Share and the Friend Bucket,
among others, stand out.
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