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PRODUCT RESPONSIBILITY
In the Ibersol Group, product responsibility means a con-
stant commitment to offering products and services with
high quality standards, as well as presenting value propo-
sitions and concepts that meet customer expectations.
That’s why the organization aims to become familiar
with customers, listening to them to find out what satis-
fies them and also to hear eventual complaints.
Food quality and safety is a basic principle without
which the organization’s business would not be sustain-
able. The implementation of a demanding food safety
and management system provides a solid foundation
for this aspect. Besides offering safe and quality prod-
ucts, Ibersol aims to go farther, providing variety, clear
and precise information about products and ingredi-
ents, along with healthy diet advice, so that customers
can benefit from a balanced and healthy meal without
foregoing enjoyment.
Devotion to Customers
Despite the financial and economic context in the coun-
try, that invariably affects the Ibersol Group’s business
sector, 2013 was marked by several factors and actions
that speak for themselves and that ensure the strength
of the Group.
Having always the customer as first priority, the Group
was not indifferent to the change occurred in the cus-
tomer’s decision making process or to the reduction to
its purchasing power. The Group soon understood that
customers change and that it actively and energetically
needs to keep up with this change.
Having this in mind, the Group reinforced the differen-
tiation of the value proposition and communication of
each brand.
As usual, the creation of the teams continued to play a
key role towards the sound operational performance of
the Group, given that it believes in the value of its em-
ployees and knows they play a determinant role, name-
ly on quality assurance and customer care.
Simultaneously, and having in mind the long term view
that drives the Group, the modernization of the brand
portfolio continued, both in Portugal and in Spain.
We should also point out the victory in a competition at
the Madeira’s Airport, as well as the reinforcement of
Burger King’s presence in Portugal and in Spain.
In its turn, the presence of the KFC brand in Angola
should also be mentioned, given the excellent perfor-
mance of this project under the local existing difficul-
ties. By the end of 2013, the third store of the brand had
open, and two to three new units are expected to open
in 2014 in this country.
During the year the Group has developed even further
the Miit and Pasta-Caffé concepts.
Miit concept was born from a strong consumer’s trend,
who are more aware of the benefits of a more varied and
balanced diet, allied to the quality and taste that no one
wishes to lose. This concept, which was immediately well
received, offers the consumers a unique experience as a
specialist in grilled meat, namely in white meat.
The Pasta-Caffé concept, specifically the restaurant at
the Vasco da Gama shopping centre, was reinvented
and offers now more than ever a more Italian style, pre-
senting a menu signed by the Chef Luís Américo, with its
outstanding pizza baked on a stone oven. However, the
menu is not the only star of this restaurant. It also has a
renewed decor and unique spaces with different ambi-
ences. The other restaurants also started a process for
update their image and decor.
Product
Responsibility
