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PRODUCT RESPONSIBILITY
Facebook
Presence
With the aim of marking a presence where our custo-
mers and consumers are,
Viva Bem
keeps up a commu-
nication component via social networks, placing on Fa-
cebook various publications from the Pizza Hut, Pasta
Caffé, Burger King, Pans & Company and KFC brands.
They focus on healthy lifestyles and balanced menu op-
tions for each of the brands.
Development of Children’s Menus
The Children’s Menus of the
Viva Bem
program brands
have been developed since 2008 in partnership with the
Ibersol Group’s nutritionists and chefs.
A noteworthy example in 2013 was the new Pasta Caffé
children’s menu with nutritive and healthy aspects, con-
ceived thinking of the characteristics and needs of the
younger citizens.
Example of a post in brand's Facebook
Child Menu at Pasta Caffé
