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PRODUCT RESPONSIBILITY
The Ibersol Group’s Viva Bem (Live Well) program was
launched in 2007 in line with its commitment to promote
healthy habits and lifestyles and to provide the necessary
information so that customers can make the most correct
choices according to their needs.
Healthy eating means a balanced, varied, safe and
complete diet. The Group’s value proposition for the
customer means that a healthy diet can be enjoyed
with no loss of pleasure.
To that end, the
Viva Bem
program provides information
about a balanced diet and the nutritional composition of
Ibersol products via clear and responsible dialogue with
clients and consumers. The program also encourages
physical activity as an essential complement to a healthy
lifestyle.
To accomplish these goals, various
Viva Bem
activities
were held during the year, of which some examples are
presented.
Viva Bem
Program
“Ask the Nutritionist”
In 2013, the section called “Ask the Nutritionist” continued
its aim to facilitate communication with customers about
healthy lifestyles and also to provide explanations about
nutrition and allergens.
E-News Communications
In 2013,
Viva Bem
continued to mark important dates
via e-news, offering practical advice and healthy diet
suggestions. Seven newsletters were sent and more
than 25,000 registrations were counted on the
Viva Bem
database.
Ask the Nutritionist
E-News
